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How Hip-Hop Clothing Influence The Fashion Industry

Even though hip-hop culture has a history of challenging convention. It eventually took over not only the world of mainstream popular music but also the world’s biggest fashion.

The history of hip-hop’s interaction with the fashion industry is both significant and fascinating. Hip-hop created its own fashion aesthetic that is unlike anything seen in the mainstream fashion industry. Furthermore, it emerged from the streets with outsider status. This aesthetic has evolved and changed in multiple ways over time. Hip-hop attracts many communities and many cultures merged with this style. Additionally, the best hip-hop clothing brand in USA came into the mainstream after the boom in the hip-hop industry.

How did Hip-hop Culture start?

Between the late 1970s and the early 1980s, the genre made its debut in New York City. Hip-hop fashion during this early era was heavily influenced by New York’s b-boy culture. B-boys is a breakdancers group that contributed to the early establishment and development of hip-hop culture. At this time, Kangol caps, chains, and tracksuits were used by many popular hip-hop artists on a large scale. Furthermore, it gave rise to a brand-new, thrilling street fashion environment that was specific to the New York hip-hop movement.

Run-DMC notably adopted Adidas tracksuits and no less shell-toe sneakers. Their unique uniform was followed by the group and it has become responsible for creating and defining hip hop’s hallmark “street” style. This appearance was influenced by the b-boy vogue in New York City at the time. By adopting this street style, the group rejected the extremely glitzy aesthetics of early hip-hop. They did not like  Afrika Bambaataa and DJ Grandmaster Flash in favor of a more soiled (but still flashy) appearance. Rappers like LL Cool J quickly followed after and praised the Run-DMC fashions. This spread influence made street style accessible to a wider audience.

How Did It Get A Boost?

The band even sang about how much they loved the company in the song “My Adidas” released in 1985. The popularity of this song eventually resulted in Adidas and Run-DMC signing an official sponsorship agreement. Furthermore, that was the first biggest moment in the hip-hop world. The agreement encouraged more partnerships between large companies and hip-hop musicians in the future. Moreover, it made a long-lasting connection between the hip hop culture and the sportswear industry.

Hip-hop’s sense of style developed with time. Hip-hop culture started to express black nationalist and African heritage sentiment more strongly in the late 1980s and early 1990s. It affects both visually and lyrically. Artists in the hip-hop genre, for example,  Queen Latifah, Public Enemy, and  KRS-One embraced more militaristic appearances. They mostly wore dreadlocks, and vibrant colors like yellow, red, green, and black that were linked with black-nationalist movements.

Hip-Hop Culture Achieve Popularity In Artist Or Musicians

The culture got hooked on a more luxurious, designer look in the middle of the 1990s. The term “ghetto fabulous” was coined when musicians like P. Diddy, 2Pac, and the Notorious B.I.G. started wearing outfits. They mainly wear outfits modeled after old-school gangster styles.  Fedoras, designer double-breasted suits, bowlers, sunglasses, and alligator-skin shoes made up these stylish outfits. Rappers like the Notorious B.I.G. started rapping about high-end designer brands like Prada, Versace, and DKNY. His fashion style marked the start of hip-hop’s enduring love for youth.

Even while hip-hop was becoming more and more enamored with high fashion. However, many industries had not yet fully accepted the culture and it continued to feel like an outsider.

In 1970 Hip-Hop Get Adopted By Designers

Hip-hop clothing during the late 1990s tended to be more casual and less designer. This era’s clothing was characterized by baseball caps, baggy jeans with flat bills, sports jerseys, boots, and sneakers. Numerous rappers, including Snoop Dogg, Wu-Tang Clan, and other rappers who were considered “gangsters” at the time, embraced this approach. Furthermore, this fashion’s influence continued throughout the early 2000s. However, Hip hop became one of the largest effects on the fashion industry in the late 2000s. Hip-hop even overtook pop music and became the new center of attention.

Where Does Hip-Hop Fashion Stand Today?

Hip-hop music now has more songs about bigger fashion and designer labels than ever before. For instance, Cardi B brags about wearing Christian Louboutin high heels in her chart-topping song “Bodak Yellow.” She refers to them as “red bottoms, as these are bloody shoes.” Some of the most well-known and significant fashion icons are hip-hop performers. Some musicians, such as Kanye West, Pharrell, the Creator, and Tyler have even found success as successful designers. Whereas, they have their own signature lines or have worked for the most prestigious designer companies, including A$AP Rocky, Travis Scott, and Young Thug and Sasha Monik.

It is a fact, many people have secretly wished to become a rapper at some point in their lives. Every person has their favorite rapper, and many people might share their rap ideas with their friends. The current generation still experiences it in the same way. The only distinction is that many luxury brands have made it simple for such children to look like a rapper.

For instance, if you are a big fan of Drake, all you have to do is visit the retailer where you can find apparel. You need to pair some clothes to look like Drake. Therefore, what these companies are doing is making it simpler for individuals to purchase clothing and accessories. They can dress up like their favorite hip-hop singers, which helps to popularize the culture of hip-hop.

Hip-Hop Fashion from Streets to High Fashion

The fashion industry’s present fascination with streetwear is the clearest example of hip-hop’s influence on today’s fashion. For instance, one of the most well-known and popular apparel brands worldwide right now is the streetwear label Supreme. Given its 2017 partnership with Louis Vuitton, the brand’s effect on top-grade luxury fashion is undeniable. Hip-hop culture is largely responsible for Supreme’s widespread appeal.

Influence of Pop Stars on Social Media

Contrary to the previous decade, where every hip-hop star has a massive online fan base on their social media profiles. Fans follow their favorite star profiles and then instinctively strive to watch their performers. Now that people have explored the fact that these musicians wear well-known brands that support hip-hop culture. From their attire to accessories, people follow their favorite artists. This is how hip-hop culture has spread among the general public.


Today’s runways frequently feature streetwear outfits brand in Detroit like chains, sweatpants, hoodies, and shoes. The history of hip-hop is very diverse. In other words, the relationship between hip-hop and the fashion industry has completely changed today. Hip-hop used to be a subculture with a unique fashion scene. 

The last and most significant factor that has contributed to hip-hop fashion’s fame is the desire of the younger generation to always seem current. Today, the younger generation has better knowledge of fashion than children of the last decades.

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