SEM is an acronym for search engine marketing. This campaign can be used to quickly increase our visibility and attract quality traffic to your page.
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These powerful tools offer many advantages that are worth learning about. I know it can be difficult for businesses to handle all these activities or hire people to perform these tasks from your office. Therefore it would be best if you get these services from a Digital Specialist.
Top advantages of SEM
Traffic to the internet has increased
We can generate traffic to our website by running an SEO campaign. You can have many objectives: Sell our products or services; enhance brand image; capture leads, or just make yourself known. But really how to sell a product on Facebook?
If we contrast it with SEO positioning (appearing organically on search results), the main benefit of SEM is the possibility to position ourselves in the first search result from the moment we activate the campaign.
With this, we can increase our site’s traffic in the short term. This advantage is particularly recommended for important events or promotions such as Black Friday, Christmas sales, and Black Friday.
SEM is faster and more secure than SEO when it comes time to appear in the top search results.
One of the greatest benefits of SEM is the ability to adjust and control the budget at any time. You can set the budget, the amount of daily investment, and the maximum CPC for clicks.
Another advantage is that the user only pays when they click on the ads. This means that there will be no cost to us if we convert a sale.
Personalized and dynamic resource
An SEM campaign can be dynamic. We can change the ads or segmentation at any time. Or increase or decrease the budget or bids. This is a huge advantage as we can make the actions as profitable as possible and adapt to the customer’s needs. market.
One of Google Ads’ strengths is its dynamism. Even though our campaign is profitable right now, it does not guarantee that we will continue to be successful in the long term.
Segmentation is the key to making SEO campaigns successful. This is key to reaching users who are interested in our products and communicating our message effectively.
When running an SEM campaign, we have many segmentation options in Google Ads. You can segment by location, age, sex, and tastes.
You can also create different ads to convey the message to different segments of your audience. There are so many options.
There are many ad formats available.
Google Ads has many ad types to help you promote your business. You can create text ads using the search network, GIF, or video creatives on display, promote your app in Universal de Applications and create Gmail campaigns.
There are many types of campaigns that can be used to reach your promotional goals, regardless of our business objectives.
The perfect way to test and get data
An SEM campaign can give us a lot of information about our audience as well as very valuable business information.
These include analyzing the message or creatives that our target audience prefers, which keywords matter most to our business, and the position our ads have held.
We can also link our Google Ads account to Google Analytics and get more data about our users who visit our site. This will allow us to see what they do on the site.
We can increase the chances of converting sales by increasing traffic to our site. To make the most of your SEM campaigns you need to optimize them and invest in keywords (in case of search or browsing network ads) or websites that are more likely to convert or sell.
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You can estimate the results before you start
To get an idea of how much your campaign will cost, you might do some research on the keyword search volume and cost per click. This will help you plan and establish sales and visit targets.