A 3D avatar is a virtual representation of humans that is developed to help improve business applications such as sizing & fitting, game development, and healthcare research. The rising adoption of digitalization and advanced technologies across industries such as fashion, gaming, media & entertainment, and healthcare is propelling the demand for 3D avatars. 3D avatar solutions help create an efficient and realistic human model, thereby driving the 3D avatar solution market growth.
The rising adoption of social media among the global population, along with the rise in internet and smartphone penetration in urban areas, is also boosting the adoption of realistic and futuristic 3D avatars that offer a personalized experience to users. Businesses are also adopting 3D avatar models for applications in the customer support domain to provide efficient customer services. For instance, in December 2021, Capita launched its 3D avatar web chat services to offer more realistic customer service. The company partnered with Rapport for the development of a 3D avatar to replace their bot-based customer service. These factors are also propelling the global 3D avatar solution market growth over the coming years.
Impact of COVID-19 Pandemic on 3D Avatar Solution Market
The COVID-19 crisis has drastically affected two huge markets in APAC, namely India and China. Governments of APAC countries took possible steps to reduce the effects of the pandemic through lockdowns, which hampered the operations of various industries. The lockdown has led to the implementation of work from home model, which accelerated the usage of gaming apps, visualization, mobile applications, and digital marketing, thus raising the demand for 3D avatars. Also, the pandemic has posed an excellent opportunity for the media & entertainment industries. As the need for animated movies increased during the pandemic, the demand for high quality video content also increased, thus raising the demand for more realistic 3D models in the market. Hence, the 3D avatar solution market continues to grow during the COVID-19 pandemic. Moreover, the rising use of 3D technologies in hospitals, laboratories, and health research centers to develop medicines, enhance treatment, and help in surgical procedures is rising which is projected to create opportunities for using 3D avatar solution.
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Market Insights – 3D Avatar Solution Market
The adoption of e-commerce continues to increase across APAC. Countries such as South Korea, China, Australia, and India record high e-commerce spending per capita annually. This has influenced e-commerce companies to adopt advanced technologies to offer customers a realistic experience through e-commerce websites by enhancing their shopping experience. For instance, in October 2022, Flipkart collaborated with eDAO, a Polygon incubated organization, and announced its plan to launch a virtual shopping platform in the metaverse. This will enable the shoppers to have an interactive virtual trial of products, offering them a realistic experience in online shopping. These factors are further increasing the demand for 3D avatars in the APAC fashion industry, thereby contributing to the growth of the 3D avatar solution market.
The APAC population has been increasing the adoption of telemedicine over the years owing to improved efficiency; reduced time spent on traveling, hospitals, or clinical queues; and easy accessibility of healthcare services. This has influenced the rise in the adoption of advanced technologies in the medical industry of the region, enabling healthcare professionals to offer efficient digital consulting services to patients. 3D avatar helps create 3D models of patients and a clear medical image of their diagnosis. Thus, the adoption of 3D avatars in digital consultation helps doctors properly diagnose medical conditions. These factors are further expected to increase the demand for 3D avatar solutions across the region, thereby contributing to the 3D avatar solution market growth over the forecast period.
Players operating in the 3D avatar solution market players are mainly focused on the development of advanced and efficient products.
- In 2022, Itseez3D Inc announced that they are partnering with Zappar. Under this partnership, the companies will further align their tools and platforms to make the creation, publishing, and distribution of avatars in XR more accessible and seamless for developers and customers.
- In 2022, Meta announced that they plan to introduce 3D avatars to Brazil, Argentina, Colombia, and Puerto Rico. The virtual characters will be available on Instagram and can also be shared on Facebook and Messenger.
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